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PROJECT

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Artquire

App Prototype for Creative Job Finding

Skills

UI/UX Design

Wireframing

Prototyping

Software

Adobe XD

Adobe Illustrator

Google Jamboard

Team

Jennifer Purington

Rachael Kfare

Francis Sulkowski

Megan Levine

Georgina Isais

Timeline

February - May 2023

(Two Months)

Project Goal:

Create an app that helps entry-level creatives find jobs and/or internships through fostering connections and offering resources.

My Role

I led this project as the team leader, guiding discussions from ideation to finalization and contributing to tasks like creating User Scenarios, Task Flow Diagrams, and App Design/Prototyping. I also delivered all presentations, established our company identity, assisted with PowerPoint design, and oversaw quality assurance, ensuring cohesiveness and resolving bugs during playtesting.

App Demo

Market Research

Project Background

As entry level creatives, we find it difficult to find out where to locate job opportunities. There are various resources that  can help entry-level professionals enter their respective fields, however, none specifically target creative fields. We wanted to create an app that helps entry-level creatives find jobs and/or internships through fostering connections and offering resources.

“How might we help entry-level creatives find opportunities to gain experience?”

Disney's Creative Thinking

After my team decided on a topic, we used Google Jamboard to decide what features our solution should have, as well as any potential issues could arise.

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Stakeholder Map

Who and what is involved for our product, service, and experience.

Market Research

Our app aims to streamline job and internship searches by connecting young creatives with a wide array of employers, particularly startups seeking creative talent. Comparable platforms, such as LinkedIn, Indeed, and even Facebook, underscore the potential for a robust customer base and promising market reception if the app is successfully launched.

Competitor Feature Analysis

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Facebook

Timelines, communities, events, & messenger.

LinkedIn

Applicant tracking and management, candidate profiles, job searching & ability to upload resume.

Indeed

Professional networking, job searching, ability to research companies, & skill tests.

Often spreads misinformation and does not target job applicants.

It is hard to get noticed, not all employers are on LinkedIn, and it can be confusing to newcomers.

Does not include resume building, the ability to build connections, live remote interviews and resume assessment. 

Pros

Cons

User Research

Persona 1

Name: Charity Walker
Age: 19
Gender: Nonbinary
Location: Gainesville, Florida
Career: Student
Income: Less than 10k
Education: BA in Digital Arts (In Process)
Myers-Briggs: INFP
 

Goals:

  • Work in animation

  • Release a claymation short

  • Own an animation studio

Frustrations:

  • Struggles learning new tech skills

  • Does not have networking experience

  • Does not know how to sell themself as an artist

Persona 2

Name: Freddy Smith
Age: 44 years old
Gender: Male
Location: Las Vegas, Nevada
Career: Advertising/Graphic Design Freelancer
Income: Over 40k
Education: BFA in Graphic Design 
Myers-Briggs: ISFJ
 

Goals:

  • Sharpen graphic design skills

  • Open a graphic design agency

Frustrations:

  • Wants a more graphic design focused job

  • Does not enjoy current job

Persona 3

Name: Lacey Tanner
Age: 24 years old
Gender: Female
Location: New York City, NY
Career: Social Media Manager
Income: Over 50k
Education: BFA in Acting 
Myers-Briggs: ENFP
 

Goals:

  • Work with industry professionals

  • Receive funding for film projects

  • Find like-minded creatives to collaborate with

Frustrations:

  • Feels like applications aren't seen

  • Can't find projects that align with her interests

  • Cannot connect with people in the industry

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Brand Identity

Logo

For Artquire's logo, I chose a painterly font (called QuiteMagical) and replaced the "I" in Artquire with a paintbrush.

Colors

In order to appeal to creatives, we chose a bold yellow and purple. Purple is associated with ambition, while yellow is associated with creativity.

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Design Process

Affinity Diagram

We did a five minute brainstorming session to decide what features we wanted in our app. We then discussed what ideas to keep and which ideas to remove. We then organized the various features of the app into similar categories. These categories eventually became each individual icon on the tool bar. 

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Design Requirements

After discussing what potential features we wanted in our app,  we settled on four non-negotiable design requirements:

  1.  Have an area where people can get advice from real people in the industry 

  2. Be able to give users job recommendations within the creative field 

  3.  Have an area where users can add their portfolios for feedback 

  4. Allow users to research companies in an unbiased manner  

Task Flow & Wireframe Pitch

User Task Flow Diagram

App Wireframes

Finished Prototype

Click the button to try out the app!

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