PROJECT

Serenitea

Fictional Iced Tea Branding

Skills

Branding

Graphic Design

Motion Design

Video Editing

Voice Over

Software

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Adobe Dimensions

Timeline

November 2023

(One Month)

Team

Jennifer Purington

Alejandra Mogollon

Product Summary

Serenitea is a fictional company that specializes in crafting soothing iced tea blends using ingredients such as ashwagandha, chamomile, and a unique mushroom blend (featuring reishi, lion's mane, and cordyceps).

My Role

In this project, I was in charge of creating and branding the product. Additionally, I wrote all scripts and created the voice over for the commercial.

Company Mission Statement

“To create moments of calm in a easy and accessibly way”

Videos

Quick Product Ad (Solo)

A short, 8 second ad that a person could find while
scrolling through vertical-formed media
(Instagram. Tiktok, etc). This video has sound.

Product Commercial (Group)

Design Process

Target Demographic

Ambitious, career-driven women aged between 25 and 45

Dedicated to balancing their professional responsibilities with their emotional well-being.

Often prioritize their health and engage in activities like yoga and meditation, consistently seeking self-improvement while remaining environmentally conscious.

Branding Inspiration

Brand inspiration is minimalistic, yet simultaneously luxurious. Nature symbols must be utilized

Colors

In order to give the brand a calming and holistic, yet luxurious feel, I paired a dark forest green with gold.

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Logo

For Serenitea's logo, I made a peace sign within a leaf. This connects the brands ideas of peace and tea.

Typefaces

Packaging Design

I initialy came up with two different concepts for Serenitea's packaging. The top design utilized more white space and focused more on the spore print of mushrooms, while the bottom design focused on the shape of mushrooms overall.

Packaging Design - Final

For the final packaging design, I decided to mash the two designs together. I utilized the mushroom background of the bottom design with the white label and mushroom print center of the top design. I also rounded the corners of the white box.

3D Model

My team member, Alejandra, then put the design on a 3D model using Adobe Dimensions.

Physical Product

We planned on having a couple of live action shots for the commercial, so I printed out the Serenitea label I created and wrapped it around a kombucha bottle.