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PROJECT
TapioCat
Fictional Bubble Tea Cat Cafe Branding
Skills
Branding
Graphic Design
Software
Adobe Illustrator
Adobe Photoshop
Timeline
November 2022
(One Week)
Team
Jennifer Purington (solo)
Product Summary
TapioCat is a fictional company blending boba tea and cats. While offering a diverse boba tea menu, its unique appeal lies in the cat-friendly ambiance where customers can interact with resident felines. Beyond beverages, TapioCat hosts cat-themed events, fostering a community of boba and cat enthusiasts.
My Role
I created all aspects of this product: from the company to the design itself. I created the branding inside of Adobe Illustrator, and utilized Adobe Photoshop to create the product mockup.
Company Mission Statement
“To spark joy among all ages through cats and boba”
Design Process
Target Demographic
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Comprises primarily of college students and teens, aiming to foster a vibrant and fun community environment that resonates with individuals of all ages
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Enjoys hanging out at cafes and other public places
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Loves animals
Company Name Explanation
Our company, "TapioCat," cleverly combines "tapioca" from boba tea and "cat," clearly signaling our playful, boba-tea-meets-cats vibe that resonates with younger audiences.
Logo Creation
In order to fully capture the essence of “Tapiocat”, I turned a cat into a boba tea cup. The face of cat send playful messages. Edges are soft to show the carefree nature of the company.
Logo Testing
After I came up with the initial logo design, I decided to play around with other concepts.
Colors
I selected a greenish blue and an electric yellow for the company colors. Blue embodies calmness, complemented by yellow's association with happiness. Both saturated shades amplify a playful vibe. Their near-complementary nature ensures they contrast well, elevating the brand's visual impact.
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Font Choices
Exploration of logo placement with chosen colors
Typefaces
Final Logo Choice
I settled on this logo due to its legible nature, with a tagline that clearly communicates what the company offers to the public, while the cup tilt effectively conveys the energetic nature of the brand.
Packaging Mockup
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